VR for HR
By Geoff Mukhtar, Communications Manager at United Benefit Advisors
No matter how well traveled you are, or how busy your lifestyle may be, you likely haven’t been everywhere in the world, or done everything there is to do. There is technology out there, however, that can bring the world to you. That technology is called “virtual reality,” or VR for short, and it’s changing the way that people experience life. VR provides a simulated environment that mimics a real one.
Whether you want to climb a mountain, dive deep underwater, or even go on a top-secret military mission, VR can bring all this to you in the comfort of your own home. So, what does all this have to do with human resources? In an article titled, “Virtual Reality Gives Job Candidates a Vivid Big Picture” on the Society for Human Resource Management’s website, there are numerous, maybe even limitless, uses for VR. The U.S. Navy uses VR in its recruiting and so, too, are many companies.
Not only does VR simulate what it’s like to work at a particular company, but it also highlights that a company is on the cutting edge in terms of technology and is using VR to differentiate itself from other companies. Just like Pink Floyd’s song, “Wish you were here,” VR can bring you to any location, whether it’s a city or a corporate headquarters. The latter being especially relevant with recruiting because a company doesn’t have to spend the money to fly job candidates to their office.
Plus, once these job candidates “see” what it would be like to work at a particular company in a particular city, they may even decide that it’s not what they want and retract their application. Thus, not wasting their time, or a company’s time, during the interview process.
Another benefit of VR recruiting is the undivided attention of the wearer. While a job candidate explores the company’s campus, offices, surroundings, etc., messages can be presented that include information about a company’s health plan, employee benefits, and other opportunities.
VR technology is just another tool that recruiters can use, but it’s definitely one of the more powerful ones. No other tool, not even video conferencing, can immerse someone so deeply into an environment so that he or she can seemingly blend into the workplace culture without actually stepping foot through the door.