Monday, April 12, 2021

Success in Voluntary through Strategic Benefits Communication

Brought to you by:

Arrow Benefits Group

(707) 992-3780

WisdomWorkplace Webinar Series

Wednesday, October 19, 2016
2:00 p.m. ET / 11:00 a.m. PT

Employers are offering voluntary products to employees as a way to improve their financial safety net. Yet voluntary offerings require a commitment to employee education and an environment for them to learn. Join Sun Life and UBA for a live webinar to learn what employers say about the ideal enrollment experience, and how having a benefits communications strategy can ensure employees have the information they need to make their purchase decision, while relieving you of some of the HR burden.

The growing interest in voluntary solutions
Employers offer voluntary products to employees as a way to improve their financial safety net.

  • Trends: Industry growth, product offerings
  • How changes in healthcare is driving the need for voluntary
  • New survey findings! Employees want voluntary products

Employees are looking for voluntary solutions and expect employers to provide access.

Identifying benefits communications needs
Voluntary requires a commitment to employee education and an environment for them to learn.

  • The importance of educating the employee purchaser
  • The benefits to the employer
  • The importance of a needs analysis, in order to
    • Manage mindshare
    • Manage wallet share
    • Coordinate multiple, concurrent enrollments
    • Identify how to best engage employees

Understanding the needs of the group will help to ensure that employees are engaged in the enrollment season.

Creating a benefits communication strategy
Effective benefits communications relieves some of the HR burden and ensures employees have the information they need to make a decision.

  • Employer sentiment: New survey findings! Employers rank what they need for a successful enrollment
    • Importance of preenrollment communications materials
    • Effectiveness of benefits communication methods
    • The ideal enrollment experience
  • What are your must-haves?
    • Paper, online, telephone?
    • One-on-one meetings, group meetings?
    • Deduction reports, billing in arrears?

Your UBA broker can work with you to design a benefits communication strategy that will make this year’s open enrollment a success.

About the Presenter

Kevin D. Seeker, AVP
Benefits Communication and Administration Services
Sun Life Financia

Kevin has 30 years of management, consulting and sales experience in the employee benefits/risk management fields. For the last 21 years, Kevin has specialized in the Benefits Communications and Voluntary Worksite arena in producer and carrier roles. Kevin has extensive knowledge of employee benefit enrollment/administration systems and methodologies, as well as Voluntary Benefit plan design and integration with Core Benefit plans.  Past experience includes successful start-ups of both an enrollment firm and a new carrier Accident & Health division, including all facets of sales quoting, enrollment platforms and administrative support. Currently a member of both the International Society of Employee Benefit Specialists and the International Foundation Education-Benefits-Compensation, Kevin has also earned the Group Benefits Associate (GBA) designation.  He is also a member of the National Association of Health Underwriters (past Arizona chapter Vice President). Kevin is a competitive indoor rower, and a past Taekwondo instructor.  He and his wife enjoy travel, art festivals, and their two cats.

This webinar has been submitted for 1.25 re-certification credit hours from the Human Resource Certification Institute.

This webinar is brought to you by UBA Strategic Partner Sun Life Financial is a UBA Strategic Partner for Stop Loss Insurance, Dental, Accident, Critical Illness, Life, AD&D, STD, LTD, Statutory Disability Plans (New York only), and Voluntary or Worksite Marketing products.

Sun Life Financial offers a variety of protection and wealth-accumulation products and services, including group dental, group life, group disability and more. Sun Life's stated mission is to help customers achieve lifetime financial security. It is committed to "the highest standards of business ethics and good governance." For more information, visit Sun Life's website.

Contact your local UBA Partner Firm to receive a complimentary registration for this informative presentation or visit

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